Leo Gama | Strategic Design

What I do.

I use market-leading research, analysis, synthesis, co-creation and communication skills to identify and understand customer segments, to create winning propositions, products and services, to craft well-thought go-to-market strategies, and to make businesses more centred and efficient.

I tend to approach problems in three stages.

Explore.
I collaborate with client teams to understand their business the same way they do and, in the process, I allow clients to experience how I work.

Frame.
I recreate their brief and ideate opportunities, together, based on insights from the previous phase, ensuring that our time and effort are spent on the right problems and solutions.

Execute.
I create common goals and partner with their team to execute our recommendations with a remuneration structure aligned to agreed outcomes.

Selected work.

Fintech

Deployed an extensive program of work to improve conversion and drive revenue growth.

Telco B2B

Launched new network services with flexible arrangements to drive increase in market share.

Telco B2C

Launched two new propositions to market to match competitive offerings and improve customer satisfaction scores.

Health Insurance

Developed a unique, member-centric life insurance proposition to stand out in a heavily commoditised market.

Companies I've worked with.

I have loads of experience (and a bit of grey hair too). Strategy, data analysis, service design, UX/UI, product management, go-to-market, you name it, across different industries and overseas! I package all this in a way that allows me to add value... quickly.

This is a list of the companies I’ve worked with (at, for) on a paid or volunteering capacity through my professional journey.

What people say.

FRANCINE KLINE, PRODUCT OWNER, TELSTRA

Leo is a great asset to the Michelangelo team and is so passionate about Customer Experience. Telstra is slow moving so we need people with his passion more than ever to continue to persevere. He is great to work with and I am really excited that he is driving fundamental change which is fantastic to be part of.

Sumanth Padmanabha, Service Designer, BELONG

I enjoy Leo’s casual demeanour and friendly attitude, very easy to interact and work with as a people leader. I also appreciate his mentorship mindset and humility. He is multi-talented. He can wear many hats. e.g., service designer, data analyst, process engineer, PO etc. a treasure trove for any mission team.

JOHNNY ROGERS, DESIGN PARTNER, FUTURE FRIENDLY

Leo was absolutely critical in making the Future Friendly acquisition experience a successful one. I cannot overstate the importance of his support to us as a business in successfully navigating this complex journey. His thoughtful, empathetic and human approach to designing the onboarding experience for our team was critical to alleviating our concerns. He went above and beyond in making himself available to support the highest level strategic conversations through to day-to-day tactical questions.

CONOR SLIGO, DIRECTOR, EY FINANCIAL SERVICES

Leo was great to work with. He bought a very strong set of skills and helped to develop work and an approach that was very well received by the client. He has a great grasp of strategic design and an ability to shape and refine the ideas of other team members.

Leo Gama.

Strategic Design

Hi, I'm Leo!